Growth & Performance Marketing for Startups, Scaleups and Brands That Want Results. Not Noise.

17 years helping founders, marketing teams, agencies, brands and established businesses to scale with smarter strategy, better execution, and performance systems that actually drive revenue.

I've worked with startups to Fortune 500s companies

17+

Years of Experience

73M+

Managed in Media Spend

45+

Brands Built

What I Do

Whether you're validating your first channel or scaling to your next milestone, I plug into your team to guide and execute what matters most.

Startup Growth Strategy: GTM, funnel design, experimentation, CAC/LTV modeling

Performance Marketing: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Snap Ads, Reddit Ads, YouTube Ads, App-Downloads and more

Fractional CMO Support: Leadership, direction, marketing systems & processes, and hiring

Analytics and Attribution: Dashboards, conversion tracking, persistent UTMs, Data clarity, automation and integrations

Stop guessing. Start growing.

Hey, I’m Pedro!

Welcome to Too Much Noise.

I work with founders, entrepreneurs, and marketing teams to cut through the chaos, move faster, and scale smarter. No fluff, no cookie-cutter advice, just real conversations, practical guidance, and battle-tested strategies from nearly two decades in growth and performance marketing.


I’m an entrepreneur at heart, ex-founding member of two agencies in Canada, ex-head of performance, ex-Twitter, a builder of multiple businesses (from e-commerce to my café in Medellín), and someone who genuinely loves experimenting, travelling, learning, and solving problems most people avoid.

This isn’t a pitch. It’s you and me working directly on your challenges, getting clarity, and building growth you can actually sustain.


Let’s get to work.

Connect with me on  LinkedIn. 

Schedule a 30-Minute Consultation

Don’t waste months (and thousands of dollars) trying to figure it out on your own. Let’s accelerate your success with rapid testing and customized playbooks tailored to your business.

Why This Works

✅ No middlemen – You work directly with me, ensuring focused, high-value sessions

✅ Proven frameworks – Get battle-tested strategies, not theoretical fluff

✅ Flexible & affordable – No long-term contracts; pay-as-you-go or monthly plans

✅ 100% confidential – Safe space to discuss challenges openly

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Who I Work with

  • Early-stage startups (pre-seed → Series A)
  • Founders validating their first channel
  • Marketing teams needing performance support
  • Solo entrepreneurs launching digital products
  • eCommerce brands looking for ROAS clarity
  • Agencies needing a senior strategist
  • B2B companies needing automated funnels
Man with glasses and a beard in a suit sits at a table looking at his phone; the wall is burgundy.

How We Can Work Together

  1. 1:1 Strategy Sessions
    Perfect for clarity, audits, quick wins, and guidance.
  2. Monthly Growth Program
    Hands-on support running ads, optimizing funnels, and building growth systems.
  3. Fractional CMO
    Strategic leadership + execution for startups needing senior direction.
  4. Hourly Engagement
    Starting at 5 hours per week. Best for lean teams



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Ready to Scale With Someone Who Actually Knows How to Build Growth?


Whether you need a complete strategy rebuild, support with ads, clarity on your ICP, or a mentor who’s actually done the work…


I’ve got you.

What My Clients Say About My Work

Don't just take it from me!

A man in a blazer and button-up shirt smiles at the camera.
Five black stars.

Viler Lika, CEO at SingleKey

"Pedro helped SingleKey grow from $0 to $1M revenue in 16 months through performance marketing and Google Ads on a tight budget"

Woman with long brown hair smiles at the camera, wearing a black top in an office setting.
Five black stars arranged horizontally.

Wendy Goldman, VP of Marketing at Joyride

"Pedro drove exceptional growth in our SEM efforts through innovative, data-driven marketing strategies. Over two years, he delivered stellar results"

Man in a white blazer sitting near a
Five black stars in a row, on a white background.

Brigham Dallas, Owner at Hello Sugar

"Pedro is one of the world's leading experts in AdWords management. His knowledge extends far beyond competitors"

About TooMuchNoise

TooMuchNoise is a growth and performance consultancy built for early-stage companies that want to scale without losing their minds.


Based in Toronto and Medellín, I specialize in performance marketing, startup growth systems, and data-driven strategy, but with a very different approach.


TooMuchNoise was born because… well, there is too much noise in the marketing world. Everyone’s shouting acronyms, flexing screenshots, binge-watching YouTube courses, and calling themselves “experts.” But most haven’t survived the highs, lows, failures, pivots, or the real trenches of growth. They promise the world, but don’t deliver.


I wanted to build something that wasn’t traditional consulting, and definitely not the typical freelancer-for-hire dynamic.


I want to be part of the team, be on the ground, understand the product, the users, the industry, and what actually drives people to take action. Not advising from the sidelines, but working with you to build growth systems that are clear, practical, and built to last.


If you’re tired of the noise, welcome. You’re in the right place.